How to make everybody want to work in your company? So that they don't leave you to work for others? And if they leave, do they come back?
In 2023 we:
We attracted employees from different fields (from cashiers, loaders to office staff.
5
200
30%
[ COMPANIES ]
[ EMPLOYEES]
[ CONVERSION FROM REACH TO RESPONSES ]
HR MARKETING
This is the use of marketing tools to improve HR indicators. The main goal of HR marketing is a constant flow of incoming responses from employees who share your values. HR specialists will only have to conduct interviews and go through selection stages.
We use classic: 6P, CJM, JTBD, CusDev'ы, SMM, SEO, PPC, PR, Influence marketing.
These tools enable our clients to attract the right employees in the right quantities.
8160
Total number of employees attracted
300
Supermarkets, hypermarkets throughout the country
15
Specialists worked on the projects
10%
Increased conversion from application to employee
>5K
[ WORKERS ]
WHAT PROBLEMS DO WE SOLVE?
01
REDUCING STAFF TURNOVER
HR marketing helps retain employees for as long as possible. It is aimed not only at attracting employees, but also at building long-term relationships. Retaining an employee is much cheaper than attracting a new one.
03
QUALITY OF EMPLOYEES
Marketing tools in HR allow us to identify the best current employees by many indicators, as well as learn how exactly such people look for work, what they pay attention to. This will allow us to adjust the response flow in the way that these are the people who contact us.
02
NUMBER OF RESPONSES
In many companies, the number of employees is an important indicator. For example, there is a certain level of market turnover in supermarkets, which means that it is important to make such a number of responses that this turnover is not a problem for us.
04
WE COMMUNICATE VALUES AND CULTURE
One of the main reasons for ineffective employee performance is the employee's inconsistency with the company's values and culture. HR marketing allows us to convey our culture to applicants and immediately cut off those who are not suitable for us.
INDUSTRIES
15— —24
Supermarkets
+
Restaurants
Retail stores
Industrial companies
Fastfood
Don't see your industry? Write to us, maybe we or our partners have something to offer you.
These are the industries we have been working with since 2015 to date.
Companies where there is always a large flow of different employees
Especially chains, where waiters are the faces of the company and must convey the values and corporate culture.
Where factories employ thousands of people who need to be constantly recruited. In 2024, it is becoming increasingly difficult to retain people in such jobs.
For example, mobile operators with a large number of retail outlets or chain clothing stores.
We separated this industry from restaurants because they use different approaches to HR marketing.
WORK PROCESS
STAGE 2: IMPLEMENTATION AND TESTS
At this stage, we implement the first stage of the strategy. We test different hypotheses, determine the best platforms, content formats, and so on.
2
5
8
[ MONTH ]
[ MEETINGS ]
[ STEPS ]
At this stage, we discuss the project with you, we ask questions, we understand what stage HR marketing is at in your company. This will allow us to offer you the best solution.
STAGE 1: BRIEFING
• We will need is 1-2 calls for the final briefing. • After that,we offer you a commercial proposal, which already contains a solution that we want to implement. • We agree on the proposal with you, sign the contract and start working.
STAGE 4: SCALING
The fourth stage involves the implementation of all tools as basic ones and their application on a large scale.
At this stage all mechanics are put on stream and become a daily routine that brings controlled results.
Also we develop tools for continuous improvement of indicators and introduce new technologies that will allow this to be done.
STAGE 5: AMBASSADORS
The final stage is to make our employees create most of the content. This way we minimize the cost of content and get the maximum response.
STAGE 3: STRATEGY
At this stage,we determine further actions. Based on the second stage, we already have selected the main sites, conversion rates and other indicators. Based on this, we set goals for the next 3-6-12 months.
• We develop a strategy for 3, 6 or 12 months. • Start an active advertising campaign and the hottest stage of HR marketing.
OUR BEST HR MARKETING PROJECTS
[ Generating responses ]
LEROY MERLIN
Recruiting employees to a new store of a global construction hypermarket.
It all depends on your industry and the number of employees. If your industry is in the list on this page, you most likely need HR marketing. If not, leave a request and we will tell you whether the service will be useful for you/
No. As we described in the stages - the first level lasts two months, which will already show some results. Then, based on the strategy, we will sign a contract with you for 3, 6 or 12 months.
Guarantees are set after the first test stage. During the test period we look at the market size, your position in the market, how you work with employees. Then we tell you what needs to be done in the next 3, 6 and 12 months and the goals that are set will be the guarantee.
At the moment, the service is available only in Armenia. If your company is in another country, write to us - we will discuss when we can enter your market.
IT WAS GRADUALLY REPLACED AS THE PRINCIPAL STYLE FOR INSTITUTIONAL AND CORPORATE BUILDINGS
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