There was no time for long-term content marketing, so it was necessary to use performance mechanics.
Generating applications for vacancies for federal supermarket chain
22 — 23
Our task was to attract cashiers and warehouse employees to hundreds of supermarkets in 20 cities of the country.
Starting
Point
We needed to set up advertising campaigns on social networks and other digital platforms. Budgets allowed us to use all possible and effective tools.
About
A federal supermarket chain approached us with a rather large-scale task. We need to attract applications for vacancies across Russia to hundreds of supermarkets.
We needed to not only cover the quantity, but also maintain the optimal cost of the application and the conversion from application to work.
where are we
going
Goals
1
3
2
4
Test targeting in social networks: VK, Instagram, Facebook, Telegram and other platforms.
Fill vacancies in 15 cities of the country.
Test all types of advertising. Connect retargeting campaigns in all social networks.
Attracting new employees. Positions with high turnover required more applications. More stable positions required people who fit our corporate culture.
How we did it
Just
do it
01 — Creatives
We developed creatives for different social networks, different audiences and vacancies. There were more than 1200 of them in total.
02 — Working with the current database
Collection of data on current employees, advertising campaign to the base that was interested in working in the supermarket chain.
04 — Adjusting traffic to the site
We analyzed test traffic, changed creatives, reconfigured the audience, launched retargeting and Lookalike.
05 — Project Management
Daily management of advertising campaign, control, reporting every 24 hours
03 — Promotion Strategy
Developed a strategy for promoting the company's social networks. Setting up targeted advertising, influencer marketing.
5000
Number of qualified applications for various vacancies
Conversion from application to employee's start of work
Results
15%
3 000 000
Monthly Audience Reach
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