Not only supermarket workers were needed, but also baristas, bakers and cooks.
Full-service HR-marketing for premium supermarkets
20—22
The diversity of the company's supermarkets increased the number of positions we needed to fill.
Starting
Point
The company's stores employ salespeople, cashiers, wine and coffee connoisseurs, first-class bakers and many others.
About
For a premium supermarket, this very “premium” is maintained not only by the cleanliness of the stores and the quality of the products, but also by the corresponding employees.
All these people need to be attracted, and then a community of current, former and future employees needs to be created.
where are we
going
Goals
1
3
2
4
Increasing the number of loyal audiences in all social networks.
Increase ER. The more engaged the subscribers are, the easier it is to turn them into our loyal employees
Creating a positive employer image. The company has been among the top employers more than once.
Attracting new employees. Positions with high turnover required more applications. More stable positions required people who fit our corporate culture.
How we did it
Just
do it
01 — Content
We developed a content strategy for the year, and brought in a copywriter, designer, and analyst for the project.
02 — Working with the current database
Collecting data on current employees, conducting interviews, video recordings, reviews. We compiled content units from all of this.
04 — Production
We took on the entire production cycle. From photo and video shooting to a corporate series.
05 — Project Management
Daily filling of social networks with content, monitoring of promotion, cost of applications and subscribers, attracting and processing incoming applications at the first stage.
03 — Promotion Strategy
Developed a strategy for promoting the company's social networks. Setting up targeted advertising, influencer marketing.
3300
New subscribers attracted during the work
Средний ER во всех социальных сетях (на момент начала работ было 1,4%)
Results
0,7%
420 000
Monthly audience reach (at the start of work it was 260,000)
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