Starting

Point

The company's stores employ salespeople, cashiers, wine and coffee connoisseurs, first-class bakers and many others.

About

For a premium supermarket, this very “premium” is maintained not only by the cleanliness of the stores and the quality of the products, but also by the corresponding employees.

All these people need to be attracted, and then a community of current, former and future employees needs to be created.

where are we

going

1

3

2

4

Increasing the number of loyal audiences in all social networks.

Increase ER. The more engaged the subscribers are, the easier it is to turn them into our loyal employees

Creating a positive employer image. The company has been among the top employers more than once.

Attracting new employees. Positions with high turnover required more applications. More stable positions required people who fit our corporate culture.

How we did it

Just

do it

01 —
Content

We developed a content strategy for the year, and brought in a copywriter, designer, and analyst for the project.

02 —
Working with the current database

Collecting data on current employees, conducting interviews, video recordings, reviews. We compiled content units from all of this.

04 —
Production

We took on the entire production cycle. From photo and video shooting to a corporate series.

05 —
Project Management

Daily filling of social networks with content, monitoring of promotion, cost of applications and subscribers, attracting and processing incoming applications at the first stage.

03 —
Promotion Strategy

Developed a strategy for promoting the company's social networks. Setting up targeted advertising, influencer marketing.

3300

New subscribers attracted during the work

Средний ER во всех социальных сетях (на момент начала работ
было 1,4%)

Results

0,7%

420 000

Monthly audience reach (at the start of work it was 260,000)