Promotion of the developer
«PARITET Development»
«PARITET Development» — is a developer that has been on the market for 13 years, is represented in four cities in Russia and has built 26 houses.
We had to attract buyers of apartments in four new projects of the developer: Life Residence, Astro, Wings, and KOSMO
We had to attract buyers of apartments in four new projects of the developer: Life Residence, Astro, Wings, and KOSMO
24 applications for apartment purchase
Alex Villas Group — это один
из крупнейших застройщиков на Бали. Компания уже много лет успешно строит и продает виллы.
Нам нужно было создать телеграм-канал о жизни на Бали и о компании.
Главная цель, конечно, — привлечение лидов.
из крупнейших застройщиков на Бали. Компания уже много лет успешно строит и продает виллы.
Нам нужно было создать телеграм-канал о жизни на Бали и о компании.
Главная цель, конечно, — привлечение лидов.
«PARITET Development» — is a developer that has been on the market for 13 years, is represented in four cities in Russia and has built 26 houses.
We had to attract buyers of apartments in four new projects of the developer: Life Residence, Astro, Wings, and KOSMO
We had to attract buyers of apartments in four new projects of the developer: Life Residence, Astro, Wings, and KOSMO
TEAM
Head of traffic
Nikita Petenko
Gregory Chtchyan
Copywriter
Ivan Bulgakov
Alexandra Kamenyuk
Head of content
Corretor
Ilya Matyuhov
Traffic Manager
GOALS
Together with client we agreed that we would need to use our landing pages, not the official project sites. So first we had to create 4 short landing pages, which were forms of lead capture.
Then we had to define the strategy and promotion channels for each project. At the same time, we were very limited in time. Everything had to be implemented one month before the cancellation of preferential mortgages.
Then we had to define the strategy and promotion channels for each project. At the same time, we were very limited in time. Everything had to be implemented one month before the cancellation of preferential mortgages.
Landing page development
Development of creatives
Collecting channels for seeding
Development of a promotion strategy
Setting up Telegram Ads
Results analytics and performance improvement
Together with client we agreed that we would need to use our landing pages, not the official project sites. So first we had to create 4 short landing pages, which were forms of lead capture.
Then we had to define the strategy and promotion channels for each project. At the same time, we were very limited in time. Everything had to be implemented one month before the cancellation of preferential mortgages.
Then we had to define the strategy and promotion channels for each project. At the same time, we were very limited in time. Everything had to be implemented one month before the cancellation of preferential mortgages.
WEBSITE DEVELOPMENT
KOSMO
KOSMO is a residential complex with original architecture in the heart of Tyumen.
We developed a landing page where the main focus was on family mortgages.
In total, we received 10 leads through Telegram Ads at a cost of 29 euros each.
Website
We developed a landing page where the main focus was on family mortgages.
In total, we received 10 leads through Telegram Ads at a cost of 29 euros each.
Website
Life Residence
Life Residence is a business class residential complex 9 minutes from the center of Tyumen.
This project focused on those who wanted to exchange their apartment with a benefit of up to 1 million rubles.
In total, we received 4 leads using seeding. The average cost is 7,000 rubles.
Website
This project focused on those who wanted to exchange their apartment with a benefit of up to 1 million rubles.
In total, we received 4 leads using seeding. The average cost is 7,000 rubles.
Website
WINGS
KRYLYA is a low-rise residential complex 15 minutes from Tyumen for those who value a quiet country life.
The main focus was on a discount of 200,000 rubles and a convenient installment plan.
In total, we received 3 leads through Telegram Ads at a cost of 180 euros each. We received another 3 leads at 9,183 rubles through seeding. This was the least successful project.
Website
The main focus was on a discount of 200,000 rubles and a convenient installment plan.
In total, we received 3 leads through Telegram Ads at a cost of 180 euros each. We received another 3 leads at 9,183 rubles through seeding. This was the least successful project.
Website
ASTRO
ASTRO is a residential complex in a dynamically developing location with good ecology and convenient transport links.
In this project, potential buyers had the opportunity to purchase an apartment with a mortgage of 0 rubles before the building was completed.
In total, we received 4 leads through Telegram Ads at a cost of 32 euros each.
Website (This is the developer's website, our landing page has not been saved).
In this project, potential buyers had the opportunity to purchase an apartment with a mortgage of 0 rubles before the building was completed.
In total, we received 4 leads through Telegram Ads at a cost of 32 euros each.
Website (This is the developer's website, our landing page has not been saved).
Promotion
Seeding
After we decided on the promotion strategy and made advertising creatives, we needed to select relevant channels. The main condition was that they had to be from Tyumen, since all the objects are located in this city. We also captured nearby cities.
The main difficulty is a large number of inflated channels. This is very typical for regional publics that inflate subscribers and coverage.
As a result, there were few quality channels and other developers were consistently placed in them. Thus, the list was narrowed even more.
In total, we analyzed more than 110 channels and only 29 of them were taken into work.
The main difficulty is a large number of inflated channels. This is very typical for regional publics that inflate subscribers and coverage.
As a result, there were few quality channels and other developers were consistently placed in them. Thus, the list was narrowed even more.
In total, we analyzed more than 110 channels and only 29 of them were taken into work.
After we decided on the promotion strategy and made advertising creatives, we needed to select relevant channels. The main condition was that they had to be from Tyumen, since all the objects are located in this city. We also captured nearby cities.
The main difficulty is a large number of inflated channels. This is very typical for regional publics that inflate subscribers and coverage.
As a result, there were few quality channels and other developers were consistently placed in them. Thus, the list was narrowed even more.
In total, we analyzed more than 110 channels and only 29 of them were taken into work.
The main difficulty is a large number of inflated channels. This is very typical for regional publics that inflate subscribers and coverage.
As a result, there were few quality channels and other developers were consistently placed in them. Thus, the list was narrowed even more.
In total, we analyzed more than 110 channels and only 29 of them were taken into work.
Creatives
For each object, we developed 3-4 different creatives. After all stages of approval with the client, we left 1-2 for each project.
According to the client's requirements, the creatives had to be restrained. In many ways, this affected the cost of a click and lead, since we were not able to fully break through banner blindness and stand out from the competition.
Examples of creatives on the right.
According to the client's requirements, the creatives had to be restrained. In many ways, this affected the cost of a click and lead, since we were not able to fully break through banner blindness and stand out from the competition.
Examples of creatives on the right.
For each object, we developed 3-4 different creatives. After all stages of approval with the client, we left 1-2 for each project.
According to the client's requirements, the creatives had to be restrained. In many ways, this affected the cost of a click and lead, since we were not able to fully break through banner blindness and stand out from the competition.
Examples of creatives on the right.
According to the client's requirements, the creatives had to be restrained. In many ways, this affected the cost of a click and lead, since we were not able to fully break through banner blindness and stand out from the competition.
Examples of creatives on the right.
Telegram Ads
We got most of our leads through Telegram Ads. This is due to several factors:
we found channels with little competition
we quickly responded to ineffective creatives and replaced them
the conversion rate from a click on a Telegram Ads ad was higher than from clicks from seedings
Thus, the hypothesis that Telegram Ads is great for developers was confirmed once again.
we found channels with little competition
we quickly responded to ineffective creatives and replaced them
the conversion rate from a click on a Telegram Ads ad was higher than from clicks from seedings
Thus, the hypothesis that Telegram Ads is great for developers was confirmed once again.
We got most of our leads through Telegram Ads. This is due to several factors:
we found channels with little competition
we quickly responded to ineffective creatives and replaced them
the conversion rate from a click on a Telegram Ads ad was higher than from clicks from seedings
Thus, the hypothesis that Telegram Ads is great for developers was confirmed once again.
we found channels with little competition
we quickly responded to ineffective creatives and replaced them
the conversion rate from a click on a Telegram Ads ad was higher than from clicks from seedings
Thus, the hypothesis that Telegram Ads is great for developers was confirmed once again.
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