Lomonosov Moscow State University together with En+ Group announced recruitment for the MBA (Master of Business Administration) program with a specialization in "Reputation Management".

Our task was to attract applications for this training from the regions.

400 applications in 2 month

Lomonosov Moscow State University together with En+ Group announced recruitment for the MBA (Master of Business Administration) program with a specialization in "Reputation Management".

Our task was to attract applications for this training from the regions.

GOALS

Colleagues from En+ Group and Lomonosov Moscow State University attracted a sufficient number of applications from Moscow
and St. Petersburg on their own.

We were faced with the task of collecting at least 400 applications for the program from all over the country in two months. In particular:

Regions:
• Republic of Mordovia
• Sverdlovsk Region
• Chelyabinsk Region

Collect telegram channels for seeding

The cost of the application should not exceed 30 EUR

Develop creatives

Colleagues from En+ Group and Lomonosov Moscow State University attracted a sufficient number of applications from Moscow
and St. Petersburg on their own.

We were faced with the task of collecting at least 400 applications for the program from all over the country in two months. In particular:

Regions:
• Republic of Mordovia
• Sverdlovsk Region
• Chelyabinsk Region

Colleagues from En+ Group and Lomonosov Moscow State University attracted a sufficient number of applications from Moscow
and St. Petersburg on their own.

We were faced with the task of collecting at least 400 applications for the program from all over the country in two months. In particular:

Regions:
• Republic of Mordovia
• Sverdlovsk Region
• Chelyabinsk Region

MORE REQUIREMENTS

MORE REQUIREMENTS

Age from 23 to 35 years

Complete higher education

Applications from people younger or older were considered unqualified, meaning they were not taken into account in the final result.

This was also checked. In addition, it was necessary to write about your education in order to leave an application.

English not lower than Upper Intermediate

Solvent audience

Without knowledge of the language it was impossible to enroll in the course.

The training cost 520 thousand rubles. This is stated on the website, so people who were not ready to pay such money were not considered qualified leads.

The training cost 520 thousand rubles. This is stated on the website, so people who were not ready to pay such money were not considered qualified leads.

The training cost 520 thousand rubles. This is stated on the website, so people who were not ready to pay such money were not considered qualified leads.

PROGRESS OF WORK

We analyzed more than 300 channels.

To find 80 that are ideal for us. And then we found out the cost of advertising - and there were even fewer channels left. So we realized that there are not so many channels that can give us results.

Therefore, there could not be any mistakes with the creative.

The screenshot on the right shows part of the table
with the selected channels for seeding.

We analyzed more than 300 channels.

To find 80 that are ideal for us. And then we found out the cost of advertising - and there were even fewer channels left. So we realized that there are not so many channels that can give us results.

Therefore, there could not be any mistakes with the creative.

The screenshot on the right shows part of the table
with the selected channels for seeding.

We analyzed more than 300 channels.

To find 80 that are ideal for us. And then we found out the cost of advertising - and there were even fewer channels left. So we realized that there are not so many channels that can give us results.

Therefore, there could not be any mistakes with the creative.

The screenshot on the right shows part of the table
with the selected channels for seeding.

Results

277 applications were attracted

Application cost 13 EUR. KPI 30 EUR

30 people accepted for studying

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