50,000 subscribers to the personal channel of crypto investor Oleg Ivanov

Oleg Ivanov is one of the most popular crypto investors in the country.
He contacted us to launch and promote a Telegram channel.

We mixed moderate promotion with sharp explosions and seeding in almost all specialized channels in Telegram.
We grew the channel to 50 thousand subscribers
Oleg Ivanov is one of the most popular crypto investors in the country.
He contacted us to launch and promote a Telegram channel.

We mixed moderate promotion with sharp explosions and seeding in almost all specialized channels in Telegram.
TEAM
Head of Traffic
Nikita Petenko
Grigor Chtchyan
Head of content
GOALS
The author had up to 1000 subscribers before the start of work. These were subscribers from other social networks.

No promotion was carried out before the start of work. We had to
start the promotion of the channel from scratch.

To do this, we analyzed the market, developed a promotion strategy and began to implement it.

The problem was that advertising is expensive in this niche
and there are many fake channels.
Analytics and Strategy
Increase author recognition
Create a community
The author had up to 1000 subscribers before the start of work. These were subscribers from other social networks.

No promotion was carried out before the start of work. We had to
start the promotion of the channel from scratch.

To do this, we analyzed the market, developed a promotion strategy and began to implement it.

The problem was that advertising is expensive in this niche
and there are many fake channels.
What else has been done?
Analytics and recommendations
Adjustments
Conducted industry analytics within the Telegram channel.

Provided recommendations on content that would increase ER and reach
We adjusted the advertising campaign every 14 days, as the market was changing rapidly: each time the cost of a subscriber rose and fell, and the political news agenda forced us to pause in promotion or, on the contrary, to be more active in promotion.
Conducted industry analytics within the Telegram channel.

Provided recommendations on content that would increase ER and reach
We adjusted the advertising campaign every 14 days, as the market was changing rapidly: each time the cost of a subscriber rose and fell, and the political news agenda forced us to pause in promotion or, on the contrary, to be more active in promotion.
Conducted industry analytics within the Telegram channel.

Provided recommendations on content that would increase ER and reach
We adjusted the advertising campaign every 14 days, as the market was changing rapidly: each time the cost of a subscriber rose and fell, and the political news agenda forced us to pause in promotion or, on the contrary, to be more active in promotion.
Conducted industry analytics within the Telegram channel.

Provided recommendations on content that would increase ER and reach
We adjusted the advertising campaign every 14 days, as the market was changing rapidly: each time the cost of a subscriber rose and fell, and the political news agenda forced us to pause in promotion or, on the contrary, to be more active in promotion.
Conducted industry analytics within the Telegram channel.

Provided recommendations on content that would increase ER and reach
We adjusted the advertising campaign every 14 days, as the market was changing rapidly: each time the cost of a subscriber rose and fell, and the political news agenda forced us to pause in promotion or, on the contrary, to be more active in promotion.
New recommendations
Explosive advances
Based on more comprehensive analytics, we have updated channel management recommendations for better results.
Provided periods of sharp growth in subscribers up to 20 thousand subscribers per month
Based on more comprehensive analytics, we have updated channel management recommendations for better results.
Provided periods of sharp growth in subscribers up to 20 thousand subscribers per month
Based on more comprehensive analytics, we have updated channel management recommendations for better results.
Provided periods of sharp growth in subscribers up to 20 thousand subscribers per month
Based on more comprehensive analytics, we have updated channel management recommendations for better results.
Provided periods of sharp growth in subscribers up to 20 thousand subscribers per month
Based on more comprehensive analytics, we have updated channel management recommendations for better results.
Provided periods of sharp growth in subscribers up to 20 thousand subscribers per month
WORK PROCESS
We analyzed more than 500 channels.

To find non-fake ones, with good returns to maintain the required subscriber cost.

You can see several months of our work in the screenshot from Tgstat.
RESULTS
50 000 followers
0.8 EUR cost per follower
10 million ad reach
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