The «Buffett's 10$» project is a cryptocurrency channel where the authors invested $10 in a different cryptocurrency every day to answer Buffett's thesis that cryptocurrency is a bubble.

Everyone was talking about this project. Including thanks to us.

We grew the channel up to 200 thousand subscribers

The «Buffett's 10$» project is a cryptocurrency channel where the authors invested $10 in a different cryptocurrency every day to answer Buffett's thesis that cryptocurrency is a bubble.

Everyone was talking about this project. Including thanks to us.

Promoting the most hyped channel about cryptocurrencies

Goals

This project involved spending large budgets. Since our goal was to have the entire Telegram flooded with channel advertising.

The difficulty of this approach is that we needed to be placed in a large number of channels. And this made the analytics more detailed, the creatives more elaborate, and control had to be carried out every hour.

At that time, Telegram did not have an invitation link function for tracking results.

Collecting data

Analytics

Control

This project involved spending large budgets. Since our goal was to have the entire Telegram flooded with channel advertising.

The difficulty of this approach is that we needed to be placed in a large number of channels. And this made the analytics more detailed, the creatives more elaborate, and control had to be carried out every hour.

At that time, Telegram did not have an invitation link function for tracking results.

What else has been done?

Collecting channels

Analysis

First of all, we went to TGStat — a service with a list of all Russian-language Telegram channels. There, we selected a list of all channels where our client could be placed. We conducted a primary analysis: we excluded bots and channels with low activity. More than 300 channels were collected.

We analyzed all channels from the list using a special service. We found out the approximate advertising efficency of the channels, looked at the reviews of these channels and left 200 channels that would suit us at the predicted prices per subscriber and participant of the competition.

First of all, we went to TGStat — a service with a list of all Russian-language Telegram channels. There, we selected a list of all channels where our client could be placed. We conducted a primary analysis: we excluded bots and channels with low activity. More than 300 channels were collected.

We analyzed all channels from the list using a special service. We found out the approximate advertising efficency of the channels, looked at the reviews of these channels and left 200 channels that would suit us at the predicted prices per subscriber and participant of the competition.

First of all, we went to TGStat — a service with a list of all Russian-language Telegram channels. There, we selected a list of all channels where our client could be placed. We conducted a primary analysis: we excluded bots and channels with low activity. More than 300 channels were collected.

We analyzed all channels from the list using a special service. We found out the approximate advertising efficency of the channels, looked at the reviews of these channels and left 200 channels that would suit us at the predicted prices per subscriber and participant of the competition.

First of all, we went to TGStat — a service with a list of all Russian-language Telegram channels. There, we selected a list of all channels where our client could be placed. We conducted a primary analysis: we excluded bots and channels with low activity. More than 300 channels were collected.

We analyzed all channels from the list using a special service. We found out the approximate advertising efficency of the channels, looked at the reviews of these channels and left 200 channels that would suit us at the predicted prices per subscriber and participant of the competition.

First of all, we went to TGStat — a service with a list of all Russian-language Telegram channels. There, we selected a list of all channels where our client could be placed. We conducted a primary analysis: we excluded bots and channels with low activity. More than 300 channels were collected.

We analyzed all channels from the list using a special service. We found out the approximate advertising efficency of the channels, looked at the reviews of these channels and left 200 channels that would suit us at the predicted prices per subscriber and participant of the competition.

Hype

Growth of all indicators

The client wanted not just a good result, but also for everyone to
talk about them. And for this, they needed not a uniform purchase
over the course of a year, but a sharp purchase of advertising: to be everywhere at once.
And so it happened: "Buffets" then filled the entire Telegram.

As a result, we achieved that all indicators of the Telegram channel grew: subscribers, reach, competition participants.

The client wanted not just a good result, but also for everyone to
talk about them. And for this, they needed not a uniform purchase
over the course of a year, but a sharp purchase of advertising: to be everywhere at once.
And so it happened: "Buffets" then filled the entire Telegram.

As a result, we achieved that all indicators of the Telegram channel grew: subscribers, reach, competition participants.

The client wanted not just a good result, but also for everyone to
talk about them. And for this, they needed not a uniform purchase
over the course of a year, but a sharp purchase of advertising: to be everywhere at once.
And so it happened: "Buffets" then filled the entire Telegram.

As a result, we achieved that all indicators of the Telegram channel grew: subscribers, reach, competition participants.

The client wanted not just a good result, but also for everyone to
talk about them. And for this, they needed not a uniform purchase
over the course of a year, but a sharp purchase of advertising: to be everywhere at once.
And so it happened: "Buffets" then filled the entire Telegram.

As a result, we achieved that all indicators of the Telegram channel grew: subscribers, reach, competition participants.

The client wanted not just a good result, but also for everyone to
talk about them. And for this, they needed not a uniform purchase
over the course of a year, but a sharp purchase of advertising: to be everywhere at once.
And so it happened: "Buffets" then filled the entire Telegram.

As a result, we achieved that all indicators of the Telegram channel grew: subscribers, reach, competition participants.

WORK PROCESS

The best month of promotion you can see
on the screenshot from TGStat.

We placed ads in 209 channels and attracted 45 thousand subscribers.

It was 2019, when there were not as many channels as now.

We can say that this month we placed
in all high-quality channels in the messenger.

The best month of promotion you can see
on the screenshot from TGStat.

We placed ads in 209 channels and attracted 45 thousand subscribers.

It was 2019, when there were not as many channels as now.

We can say that this month we placed
in all high-quality channels in the messenger.

RESULTS

80 000 subscribers

Cost of subscriber was 0.7 EUR

45 000 subcribers in1 month

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