Developer Promotion
in Bali
Alex Villas Group is one of the largest developers in Bali. The company has been successfully building and selling villas for many years.
We needed to create a telegram channel about life in Bali and the company.
The main goal, of course, is to attract leads.
We needed to create a telegram channel about life in Bali and the company.
The main goal, of course, is to attract leads.
From 20 purchase requests per month
Alex Villas Group is one of the largest developers in Bali. The company has been successfully building and selling villas for many years.
We needed to create a telegram channel about life in Bali and the company.
The main goal, of course, is to attract leads.
We needed to create a telegram channel about life in Bali and the company.
The main goal, of course, is to attract leads.
Alex Villas Group is one of the largest developers in Bali. The company has been successfully building and selling villas for many years.
We needed to create a telegram channel about life in Bali and the company.
The main goal, of course, is to attract leads.
We needed to create a telegram channel about life in Bali and the company.
The main goal, of course, is to attract leads.
TEAM
Head of Traffic
Nikita Petenko
Grigor Chtchyan
Copywriter
Ivan Bulgakov
Alexandra Kamenyuk
Head of content
Corrector
TASKS
Together wirh client we agreed that we needed to create a mini-brand media about life in Bali.
Then we need to attract people to the channel, and then move the audience further along the sales funnel.
Then we need to attract people to the channel, and then move the audience further along the sales funnel.
Development of a media project
Development of a communication strategy
Daily content development
Development of a promotion strategy
Attracting applications for villas
Results analytics and performance improvement
Together wirh client we agreed that we needed to create a mini-brand media about life in Bali.
Then we need to attract people to the channel, and then move the audience further along the sales funnel.
Then we need to attract people to the channel, and then move the audience further along the sales funnel.
Content Marketing
Channel about the island
Real Estate Channel
We are gradually gathering in the channel everyone who lives on the island and could potentially become a client of Alex Villas.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
In order not to gather everyone in a row, but those who show interest in us, we added content to the channel about the real estate market in Bali. Where to invest, how to choose a suitable property, what options are there, which areas are better for living and renting out.
We are gradually gathering in the channel everyone who lives on the island and could potentially become a client of Alex Villas.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
In order not to gather everyone in a row, but those who show interest in us, we added content to the channel about the real estate market in Bali. Where to invest, how to choose a suitable property, what options are there, which areas are better for living and renting out.
We are gradually gathering in the channel everyone who lives on the island and could potentially become a client of Alex Villas.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
In order not to gather everyone in a row, but those who show interest in us, we added content to the channel about the real estate market in Bali. Where to invest, how to choose a suitable property, what options are there, which areas are better for living and renting out.
We are gradually gathering in the channel everyone who lives on the island and could potentially become a client of Alex Villas.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
In order not to gather everyone in a row, but those who show interest in us, we added content to the channel about the real estate market in Bali. Where to invest, how to choose a suitable property, what options are there, which areas are better for living and renting out.
We are gradually gathering in the channel everyone who lives on the island and could potentially become a client of Alex Villas.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
For this purpose, our content contains posts about life in Bali.
Where to go, what to see, how much money is needed for accommodation, what are the subtleties in paperwork
and much more.
In order not to gather everyone in a row, but those who show interest in us, we added content to the channel about the real estate market in Bali. Where to invest, how to choose a suitable property, what options are there, which areas are better for living and renting out.
Investment channel
Media approach
Our clients are people who are already interested or may potentially be interested in investing in real estate. But each region has its own subtleties and details. That's why our channel has content about investing specifically in Bali. What are the pitfalls, what to pay attention to, where to start, and so on.
If we put togeher points above, we have a brand media
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
Our clients are people who are already interested or may potentially be interested in investing in real estate. But each region has its own subtleties and details. That's why our channel has content about investing specifically in Bali. What are the pitfalls, what to pay attention to, where to start, and so on.
If we put togeher points above, we have a brand media
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
Our clients are people who are already interested or may potentially be interested in investing in real estate. But each region has its own subtleties and details. That's why our channel has content about investing specifically in Bali. What are the pitfalls, what to pay attention to, where to start, and so on.
If we put togeher points above, we have a brand media
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
Our clients are people who are already interested or may potentially be interested in investing in real estate. But each region has its own subtleties and details. That's why our channel has content about investing specifically in Bali. What are the pitfalls, what to pay attention to, where to start, and so on.
If we put togeher points above, we have a brand media
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
Our clients are people who are already interested or may potentially be interested in investing in real estate. But each region has its own subtleties and details. That's why our channel has content about investing specifically in Bali. What are the pitfalls, what to pay attention to, where to start, and so on.
If we put togeher points above, we have a brand media
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
about life on the island of Bali with a focus on real estate investments.
Within our content, we integrate advertising of Alex Villas villas, write about the best purchase conditions, distribute special offers and much more.
How we create a strategy for promoting telegram channels using SOSTAC
We wrote a separate article about this.
About Bali
We have developed a series of posts about processing various documents in Bali
How to get a residence permit in Bali. Part I
Now he's giving the residence permit in Bali. Part I
How to get a work visa in Bali
Another way to extend your visa in Bali
How to get a residence permit in Bali. Part I
Now he's giving the residence permit in Bali. Part I
How to get a work visa in Bali
Another way to extend your visa in Bali
About real estate
We write weekly about the real estate market in Bali and Asia
From Europe to Asia: How Demand in the Real Estate Market Is Changing
What You Need to Know Before Buying Property in Bali
How to choose a villa for rent
Pitfalls of Villa Construction
From Europe to Asia: How Demand in the Real Estate Market Is Changing
What You Need to Know Before Buying Property in Bali
How to choose a villa for rent
Pitfalls of Villa Construction
About investments
Examples of content about money and investing in Bali
Villa Investments vs. Traditional Investments
Balinese Dream vs. Moscow Reality
Sun, ocean and profit
How to Avoid Being Scammed in Bali
Villa Investments vs. Traditional Investments
Balinese Dream vs. Moscow Reality
Sun, ocean and profit
How to Avoid Being Scammed in Bali
RESULTS
More than 30 posts per month
More than 5 requests per month for villas with prices starting from $200 000
PROMOTION
In the first iteration of the project, we faced the task of attracting people to the new media about Bali. First of all, we needed to buy advertising in all Balinese channels and chats. Then we selected channels about relocation and travel.
For promotion, we used seeding in Telegram channels and Telegram Ads.
With the help of Telegram Ads, we covered channels that do not sell advertising + competitors' channels.
After the first iteration, when we gained a critical mass of subscribers, we were faced with the task of ensuring a flow of applications for the purchase of villas from Alex Villas. Here we focused not on subscribers, but on leadgen.
For this, we selected channels about foreign real estate, investments in real estate, competitors' channels in Bali and Thailand.
For promotion, we used seeding in Telegram channels and Telegram Ads.
With the help of Telegram Ads, we covered channels that do not sell advertising + competitors' channels.
After the first iteration, when we gained a critical mass of subscribers, we were faced with the task of ensuring a flow of applications for the purchase of villas from Alex Villas. Here we focused not on subscribers, but on leadgen.
For this, we selected channels about foreign real estate, investments in real estate, competitors' channels in Bali and Thailand.
In the first iteration of the project, we faced the task of attracting people to the new media about Bali. First of all, we needed to buy advertising in all Balinese channels and chats. Then we selected channels about relocation and travel.
For promotion, we used seeding in Telegram channels and Telegram Ads.
With the help of Telegram Ads, we covered channels that do not sell advertising + competitors' channels.
After the first iteration, when we gained a critical mass of subscribers, we were faced with the task of ensuring a flow of applications for the purchase of villas from Alex Villas. Here we focused not on subscribers, but on leadgen.
For this, we selected channels about foreign real estate, investments in real estate, competitors' channels in Bali and Thailand.
For promotion, we used seeding in Telegram channels and Telegram Ads.
With the help of Telegram Ads, we covered channels that do not sell advertising + competitors' channels.
After the first iteration, when we gained a critical mass of subscribers, we were faced with the task of ensuring a flow of applications for the purchase of villas from Alex Villas. Here we focused not on subscribers, but on leadgen.
For this, we selected channels about foreign real estate, investments in real estate, competitors' channels in Bali and Thailand.
Seeding
To attract subscribers, we used seeding on all Bali channels + channels about travel and relocation.
For lead generation, we selected specialized channels about foreign real estate, real estate investments, channels about real estate in the UAE.
In total, more than 70 seedings were made in unique channels.
For lead generation, we selected specialized channels about foreign real estate, real estate investments, channels about real estate in the UAE.
In total, more than 70 seedings were made in unique channels.
To attract subscribers, we used seeding on all Bali channels + channels about travel and relocation.
For lead generation, we selected specialized channels about foreign real estate, real estate investments, channels about real estate in the UAE.
In total, more than 70 seedings were made in unique channels.
For lead generation, we selected specialized channels about foreign real estate, real estate investments, channels about real estate in the UAE.
In total, more than 70 seedings were made in unique channels.
Results
Of seeding
15 Leads
Attracted 1045 subscribers at 1.9 euros
Average cost 120 euros
Telegram Ads
The main difficulty with Telegram Ads in this project is the small number of channels
about Bali with a small number of subscribers.
In Bali, everyone mostly sits in chats. There are less than 10 adequate channels.
Therefore, we went through all the Bali channels + set up targeting on all competitors' channels.
Then we diluted the advertising campaigns with targeting on large channels
about real estate abroad, especially the UAE.
about Bali with a small number of subscribers.
In Bali, everyone mostly sits in chats. There are less than 10 adequate channels.
Therefore, we went through all the Bali channels + set up targeting on all competitors' channels.
Then we diluted the advertising campaigns with targeting on large channels
about real estate abroad, especially the UAE.
The main difficulty with Telegram Ads in this project is the small number of channels
about Bali with a small number of subscribers.
In Bali, everyone mostly sits in chats. There are less than 10 adequate channels.
Therefore, we went through all the Bali channels + set up targeting on all competitors' channels.
Then we diluted the advertising campaigns with targeting on large channels
about real estate abroad, especially the UAE.
about Bali with a small number of subscribers.
In Bali, everyone mostly sits in chats. There are less than 10 adequate channels.
Therefore, we went through all the Bali channels + set up targeting on all competitors' channels.
Then we diluted the advertising campaigns with targeting on large channels
about real estate abroad, especially the UAE.
Results
Of Telegram Ads
Leads
Attracted 780 subscribers at 2.2 euros
Average cost 80 euros
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