Promotion of the Academy of Finance and Investments (AFIN)
We were approached by the licensed AFIN Academy, which teaches investments in the currency and stock markets.
Our task was to launch the company's Telegram channel, develop a sales strategy and attract applications for training.
Our task was to launch the company's Telegram channel, develop a sales strategy and attract applications for training.
From 40 purchase requests per month
We were approached by the licensed AFIN Academy, which teaches investments in the currency and stock markets.
Our task was to launch the company's Telegram channel, develop a sales strategy and attract applications for training.
Our task was to launch the company's Telegram channel, develop a sales strategy and attract applications for training.
We were approached by the licensed AFIN Academy, which teaches investments in the currency and stock markets.
Our task was to launch the company's Telegram channel, develop a sales strategy and attract applications for training.
Our task was to launch the company's Telegram channel, develop a sales strategy and attract applications for training.
We were approached by the licensed AFIN Academy, which teaches investments in the currency and stock markets.
Our task was to launch the company's Telegram channel, develop a sales strategy and attract applications for training.
Our task was to launch the company's Telegram channel, develop a sales strategy and attract applications for training.
Promotion of the Academy of Finance and Investments (AFIN)
TEAM
Head of Traffic
Nikita Petenko
Grigor Chtchyan
Copywriter
Ivan Bulgakov
Alexandra Kamenyuk
Head of content
Corrector
Goals
The company has well-developed courses from practitioners.
They are focused on the results of their students, use a personal approach to training from an expert, always provide fresh analytics and organize a closed club of investors.
We wanted to broadcast all this through the channel.
They are focused on the results of their students, use a personal approach to training from an expert, always provide fresh analytics and organize a closed club of investors.
We wanted to broadcast all this through the channel.
Daily content creation
Development of a communication strategy
Development of a promotion strategy
Attracting applications for training
Results analytics and performance improvement
The company has well-developed courses from practitioners.
They are focused on the results of their students, use a personal approach to training from an expert, always provide fresh analytics and organize a closed club of investors.
We wanted to broadcast all this through the channel.
They are focused on the results of their students, use a personal approach to training from an expert, always provide fresh analytics and organize a closed club of investors.
We wanted to broadcast all this through the channel.
Content Marketing
Expert
Fresh analytics
The first thing we did was add company faces to the channel. An expert was chosen from the client's side, on whose behalf we could publish content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
In modern investments, news can become outdated in
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
The first thing we did was add company faces to the channel. An expert was chosen from the client's side, on whose behalf we could publish content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
In modern investments, news can become outdated in
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
The first thing we did was add company faces to the channel. An expert was chosen from the client's side, on whose behalf we could publish content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
In modern investments, news can become outdated in
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
The first thing we did was add company faces to the channel. An expert was chosen from the client's side, on whose behalf we could publish content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
In modern investments, news can become outdated in
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
The first thing we did was add company faces to the channel. An expert was chosen from the client's side, on whose behalf we could publish content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
Not all content is made on behalf of the expert, but his presence is constantly felt in the content.
In modern investments, news can become outdated in
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
20 minutes. Therefore, it was important to show that we are always up to date with all the events and can tell about them in a timely manner.
Investor Community
Result
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
One of the tasks was to gather a community of investors around the brand. From beginners to professionals. At the moment, there is no better tool for this than Telegram.
How we create a strategy for promoting telegram channels using SOSTAC
We wrote a separate article about this.
Customer pains
We have developed a series of posts about the main pain points of our target audience:
Tired of living paycheck to paycheck?
Inflation Eating Away Your Savings? There's a Way Out!
Dollar in July: What to Expect
Where to invest money in unstable conditions
Tired of living paycheck to paycheck?
Inflation Eating Away Your Savings? There's a Way Out!
Dollar in July: What to Expect
Where to invest money in unstable conditions
Investments
We analyze the market and write about specific companies whose shares are currently on the rise and are interesting for investment:
June's favourites on the Moscow Exchange
NVIDIA Investment Lessons: An Analysis of the Company's Strategy
My Top Dividend Stocks
Whoosh: Summer Season and Technological Potential
June's favourites on the Moscow Exchange
NVIDIA Investment Lessons: An Analysis of the Company's Strategy
My Top Dividend Stocks
Whoosh: Summer Season and Technological Potential
Education
AFIN is an educational project, so without such content we could not run the company’s channel:
IPO on the Horizon: Don't Wait, Get Ready
Smart Money: Exploring the Logic of Market Whales
How the Reddit Army Took on the Wall Street Sharks
What are dividends and how to get them?
IPO on the Horizon: Don't Wait, Get Ready
Smart Money: Exploring the Logic of Market Whales
How the Reddit Army Took on the Wall Street Sharks
What are dividends and how to get them?
RESULTS
More than 30 posts per month
More than 50 applications per month for educational products
PROMOTION
We had several tasks:
1) Attract subscribers to the channel and then warm them up with content
and bring them to a free course or to the purchase of a paid course on the site.
2) Direct lead generation using seeding in other channels.
3) Direct lead generation using Telegram Ads.
To do this, we needed to select and analyze suitable channels
for seeding and Telegram Ads. In total, more than 400 channels were selected
in the following areas: investments, finance, economics, trading.
1) Attract subscribers to the channel and then warm them up with content
and bring them to a free course or to the purchase of a paid course on the site.
2) Direct lead generation using seeding in other channels.
3) Direct lead generation using Telegram Ads.
To do this, we needed to select and analyze suitable channels
for seeding and Telegram Ads. In total, more than 400 channels were selected
in the following areas: investments, finance, economics, trading.
We had several tasks:
1) Attract subscribers to the channel and then warm them up with content
and bring them to a free course or to the purchase of a paid course on the site.
2) Direct lead generation using seeding in other channels.
3) Direct lead generation using Telegram Ads.
To do this, we needed to select and analyze suitable channels
for seeding and Telegram Ads. In total, more than 400 channels were selected
in the following areas: investments, finance, economics, trading.
1) Attract subscribers to the channel and then warm them up with content
and bring them to a free course or to the purchase of a paid course on the site.
2) Direct lead generation using seeding in other channels.
3) Direct lead generation using Telegram Ads.
To do this, we needed to select and analyze suitable channels
for seeding and Telegram Ads. In total, more than 400 channels were selected
in the following areas: investments, finance, economics, trading.
Seeding
Seeding in Telegram channels showed the best results. Both in terms of subscribers and lead generation.
We placed ads in specialized author blogs about investments, trading, finance and economics.
We also tested placements in non-author channels. But the audience from them converted worse into leads.
In total, more than 70 seedings were made in various channels.
We placed ads in specialized author blogs about investments, trading, finance and economics.
We also tested placements in non-author channels. But the audience from them converted worse into leads.
In total, more than 70 seedings were made in various channels.
Seeding in Telegram channels showed the best results. Both in terms of subscribers and lead generation.
We placed ads in specialized author blogs about investments, trading, finance and economics.
We also tested placements in non-author channels. But the audience from them converted worse into leads.
In total, more than 70 seedings were made in various channels.
We placed ads in specialized author blogs about investments, trading, finance and economics.
We also tested placements in non-author channels. But the audience from them converted worse into leads.
In total, more than 70 seedings were made in various channels.
RESULTS
Of seeding
59 leads
Attracted 615 subscribers at 3.2 euros
Average cost of a lead is 24 EUR
Telegram Ads
At the first stages, we used Telegram Ads together with seeding to attract subscribers. However, a subscriber came out
at 3.5+ EUR, which is higher than the 3 EUR included in the KPI.
Therefore, we decided to use Telegram Ads for lead generation. Users were led directly to the site with the course. They were also led
to a pinned post in the channel, where they could leave an application for the courses.
The second method worked especially well. We received subscribers, and they converted into leads almost immediately.
at 3.5+ EUR, which is higher than the 3 EUR included in the KPI.
Therefore, we decided to use Telegram Ads for lead generation. Users were led directly to the site with the course. They were also led
to a pinned post in the channel, where they could leave an application for the courses.
The second method worked especially well. We received subscribers, and they converted into leads almost immediately.
At the first stages, we used Telegram Ads together with seeding to attract subscribers. However, a subscriber came out
at 3.5+ EUR, which is higher than the 3 EUR included in the KPI.
Therefore, we decided to use Telegram Ads for lead generation. Users were led directly to the site with the course. They were also led
to a pinned post in the channel, where they could leave an application for the courses.
The second method worked especially well. We received subscribers, and they converted into leads almost immediately.
at 3.5+ EUR, which is higher than the 3 EUR included in the KPI.
Therefore, we decided to use Telegram Ads for lead generation. Users were led directly to the site with the course. They were also led
to a pinned post in the channel, where they could leave an application for the courses.
The second method worked especially well. We received subscribers, and they converted into leads almost immediately.
RESULTS
Of Telegram Ads
17 applications were attracted
Attracted 170 subscribers at 350 rubles
Average cost 34 EUR
SUBMIT A REQUEST
MENU
CONTACTS
MAKE CHANGE HAPPEN
Copyright © 2024 Alibi Agency. All Rights Reserved.
SOLUTIONS
SUBSCRIBE TO OUR NEWSLETTER